With the goal of replacing its present reliance on Google Search and Microsoft Bing, Meta is moving closer to developing its own AI-powered search engine. By taking this approach, Meta’s AI chatbot would be able to provide consumers information on stocks, sports, news, and other subjects without the need for outside search engines, which would be a significant step towards self-reliance.
This initiative is in line with Meta AI’s recent partnership with Reuters, which enables users to obtain Reuters-sourced answers without ever leaving Meta’s platforms by delivering real-time news coverage straight to Facebook, Instagram, and WhatsApp. The Information claims that Meta wants to create a search engine entirely within its own ecosystem, using its enormous weekly user base of 185 million to improve the user experience without requiring integration from third parties. Although Meta has refrained from commenting on the search engine initiative, its approach indicates a stronger dedication to retaining people on its platforms rather than using more conventional search providers.
This change may make Meta a strong rival in search engine results, as indicated by the quick rise of AI-driven search engines. Due to its capacity to aggregate data from several sources and give users summaries and convenient access to the original sources for more reading, AI search engines such as Perplexity and Arc Search are already gaining popularity.
The upcoming release of OpenAI’s SearchGPT suggests that Meta’s entry into AI search may become one of a growing number of significant firms that are posing a threat to Google’s dominance in the search market. If Meta’s search engine launch by 2025 goes as planned, this AI-powered solution has the potential to completely transform user engagement across all of its platforms, providing a fresh and innovative approach to information interaction and establishing Meta as a major player in the search technology space.