KPMG is one of the world’s largest professional services firms, forming part of the “Big Four” alongside Deloitte, PwC, and EY. Headquartered in Amstelveen, Netherlands, KPMG provides audit, tax, and advisory services to clients in various industries. The firm operates in over 140 countries, with a strong focus on delivering insights to help businesses navigate complex financial challenges, enhance performance, and manage risk. KPMG is known for its expertise in financial audits, tax compliance, consulting, and regulatory issues, working with both multinational corporations and local enterprises.
Organizations are keen to convert possible use cases into actual revenue as AI technology becomes more and more commonplace. KPMG is helping customers accelerate their adoption of AI and achieve significant returns on investment by utilizing its broad sector experience and strong collaborations with IT giants like Microsoft, Google, and ServiceNow.
KPMG understands that the transformation of AI is a double issue that involves both people-centric adjustments and technological breakthroughs. The UK director of KPMG’s Employee Experience, Lucy Pringle, stresses the significance of incorporating these components. She claims that “AI is the fastest adopted business technology we’ve seen” and that “a shift in organizational culture and work habits is required to maximize the value of generative AI investments.”
Using a human-centered methodology known as “AI Workforce,” KPMG helps customers navigate AI-led transformations that are consistent with the most potential to improve their workforce. This method has a three phase plan. Using a proprietary evaluation methodology, which assists clients in finding opportunities for improved efficiency, quality, compliance, and employee experience, the initial phase entails identifying possible areas for AI augmentation. To test these use cases, KPMG also contributes to the development of proof-of-concept instruments.
In the second stage, KPMG assists businesses in growing their workforce by offering the resources and expertise required to unlock value that has been discovered, emphasizing the significance of appropriate help with adoption. In the third stage, the goal is to optimize proven enhancement areas by reorganizing jobs inside organizations so that workers can apply their abilities where human intervention is most valuable.
According to Mark Williamson, head of KPMG’s People Consulting group, artificial intelligence (AI) mostly deals with problems with profitability, cost, productivity, and employee and customer experiences. He highlights that KPMG wants to use AI to support client growth.
KPMG suggests that businesses base their AI strategy on experimentation and agility because of its vast experience in AI transformation. Important discoveries include the necessity of establishing fundamental AI literacy, adjusting adoption tactics for different jobs, and bringing about cultural transformation in combination with technology breakthroughs. By emphasizing real benefit and scalability over just hype, KPMG seeks to offer a practical strategy for AI deployment.